Tether
Trade Hub

Building a platform makes P2P trading accessible and efficient for everyone.

Visit website at pipeonliner.com

Understand project goals.

"Global crypto adoption is surging, but centralized exchanges (CEXs) fail to serve millions in underserved markets."

(Key Challenges)

Regional Financial Exclusion: Many countries (e.g., Nigeria, Vietnam, Argentina) face banking restrictions, currency instability, or limited access to global exchanges. Our platform will bridge this gap by enabling local fiat-crypto transactions with region-specific payment methods (e.g., mobile money, bank transfers).
Regulatory Hurdles: CEXs often exit or restrict services in regulated markets (e.g., India, Nigeria). A P2P model with localized compliance can thrive

the Opportunity.

"We’re not competing with CEXs—we’re serving the users CEXs ignores."

(Unique Advantages)

Hyper-Localization: Support local currencies (e.g., VND) and payment methods (e.g., Momo, ZaloPay, Bank transfer).
Lower Barriers to Entry:
Simplified KYC for small trades.
Intuitive UX/UI for crypto newcomers.
Cost Efficiency:
Cheaper fees than CEXs (e.g., 0% maker fees, 1% taker fees).
Minimal withdrawal costs to attract high-frequency traders.

List & Prioritise ideas.

"Outline the functionalities we should develop to fullfil customer needs.."

(Card Sorting & Information Architecture)

To ensure the easiest and most convenient user experience while avoiding unnecessary complexities, we decided to structure the website’s information architecture from the ground up.
Our team explored one of the largest CEX platforms, Binance, and focused on P2P features to compile a list of relevant cards related to this functionality.
After that, we began categorizing cards with similar topics together. The final result we obtained was:

CARD SORTING helped us understand the most critical functionalities needed for our platform.

INFORMATION ARCHITECTURE (IA) helps us visualize the flow of information and how platform will work.

Solve.

"Focus the majority of effort on the areas that will bring the largest benefits to the most users." - Pareto Principle, UX Law

(Main functionalities)

We understand that focusing on refining the core and essential features will increase the user's task completion rate, which plays a significant role in the success of the project. Therefore, we have broken down the product's key features and optimized the user experience in the best possible way, including the following: